Myle's Marketing

In the beginning of the assignment, I didn't know a whole lot of online surveys and even in-person surveys other than it provided useful metrics for a company's products and customers. As I worked through the assignment, I didn't realize how much more there was to be learned through some simple multiple choice questions and directing them at one issue that needs to be solved. I setup my survey and then put it out to social media to try and get a larger group of people to fill out the survey to gauge their opinions on the matter; it was really eye-opening! Being able to see patterns and similarities in people's comments and making connections with existing assumptions of the area and see the data follow suit with it. Next time, I feel I would refine the questions a bit more and maybe tailor the questions to more direct issues, this would allow more specific data instead of speaking of the area as a whole.

Getting to this in the textbook was a real eye-opener, I never realized how involved the purchases process really was until it was laid out in front of me. It's not something you really think about at the time but when you finally read it, it really makes you go "hmm... I've totally done all of this." Breaking down the Consumer Decision Process , I can sort of pinpoint what affects my decisions the most and why when it comes to buying either goods or services. When it comes to something like groceries, super brainless, you could sway my decision with a 5 cent off coupon, it's all the same to me, I just need to purchase food and get back home to not make my meal prep for the week. When it comes to more involved purchases like a car or a computer or a cell phone, there's a whole lot more that goes into it. When it comes to technology, I do a lot of research: I have a tech background, so when I am finally making a large purchase like a new TV or a new cell ph...

We're beginning this course and I can tell it's going to be a good one: it's going to touch on all the little things that I want to get deep into. Coming fresh into the world of business, I really want to immerse myself in everything I can and soak it all up. The biggest thing I want to get out of this course is a firm and thorough understanding of the marketing world and theory of how it all works. I don't picture myself as some sort of marketing genius, but I want to take this knowledge that I learn through the course and transform it in a way that's mine and will set me apart when I'm searching for a career in the marketing industry. I feel that the consistency of the work in this course and the in-depth discussion we do as a class will really help me on this path. In any schooling there's always the same things you need to do in order to succeed: show up, complete your work, and ask questions. I'm never going to leave myself in a position of unce...