Personal Blog #2
Getting to this in the textbook was a real eye-opener, I never realized how involved the purchases process really was until it was laid out in front of me. It's not something you really think about at the time but when you finally read it, it really makes you go "hmm... I've totally done all of this."
Breaking down the Consumer Decision Process, I can sort of pinpoint what affects my decisions the most and why when it comes to buying either goods or services. When it comes to something like groceries, super brainless, you could sway my decision with a 5 cent off coupon, it's all the same to me, I just need to purchase food and get back home to not make my meal prep for the week. When it comes to more involved purchases like a car or a computer or a cell phone, there's a whole lot more that goes into it.
When it comes to technology, I do a lot of research: I have a tech background, so when I am finally making a large purchase like a new TV or a new cell phone, I look for newest tech, the best specifications and the software that can be provided, as well as ecosystem compatibility. Most recently, I was looking to buy a new TV, I found the one I wanted but then I had myself thinking, 'Is 43" big enough? Or should I go for the 55?' I quickly exited the Purchase Decision and found myself back at Information Search.
Futureproofing is something that I find affects my decisions the most, should I stick with 4K HDR5? Or should I find something that supports Dolby Vision, HDR10? Maybe I should get the one that supports Wide Color Gammut with a 10-bit bus? Reading review after review and evaluating all the options that are out there, one bad review can shut me out of the Purchase Decision immediately. Which is kind of annoying.
Brand loyalty is also a factor in my purchases, I found some really good deals on other brands, e.g., Sony, LG, but I am a big fan of Samsung TVs due to their build quality and the tech they pump into these machines. A couple of times I was going to pull the trigger on an LG TV, but figured I should maybe wait a bit to see if a Samsung will go on sale sometime in the near future.
Breaking down the Consumer Decision Process, I can sort of pinpoint what affects my decisions the most and why when it comes to buying either goods or services. When it comes to something like groceries, super brainless, you could sway my decision with a 5 cent off coupon, it's all the same to me, I just need to purchase food and get back home to not make my meal prep for the week. When it comes to more involved purchases like a car or a computer or a cell phone, there's a whole lot more that goes into it.
When it comes to technology, I do a lot of research: I have a tech background, so when I am finally making a large purchase like a new TV or a new cell phone, I look for newest tech, the best specifications and the software that can be provided, as well as ecosystem compatibility. Most recently, I was looking to buy a new TV, I found the one I wanted but then I had myself thinking, 'Is 43" big enough? Or should I go for the 55?' I quickly exited the Purchase Decision and found myself back at Information Search.
Futureproofing is something that I find affects my decisions the most, should I stick with 4K HDR5? Or should I find something that supports Dolby Vision, HDR10? Maybe I should get the one that supports Wide Color Gammut with a 10-bit bus? Reading review after review and evaluating all the options that are out there, one bad review can shut me out of the Purchase Decision immediately. Which is kind of annoying.
Brand loyalty is also a factor in my purchases, I found some really good deals on other brands, e.g., Sony, LG, but I am a big fan of Samsung TVs due to their build quality and the tech they pump into these machines. A couple of times I was going to pull the trigger on an LG TV, but figured I should maybe wait a bit to see if a Samsung will go on sale sometime in the near future.
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